But if you are a night owl, then this will not be a problem for you. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. As an Intern, I have to follow EST timing. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.įor me, the biggest disadvantage is the work schedule.
During our discussions, we exchange ideas and feedback. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. Every week, we discuss various topics about PPC. The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. He was very enthusiastic in answering all of my questions.
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He patiently taught me step by step on how to process the data. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. When I started my internship, I listed down the things I wanted to learn. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts. I was fortunate to be part of MAG's first batch of its Advertising Internship Program. You can transfer that account as well, totally possible. So, I really like the story on Shark Tank about the GoPro guy, so he has a very generic brand name, if he had chosen a particular name, it would have been hard to scale his brand, so I recommend that when you’re first starting out, create a business name that’s generic, so that you can scale in multiple directions, and your amazon storefront name does not necessarily have to be your legal name, it could be a DBA of anything you’re choosing, so I’m not going to show you in this video, but you also can change your tax information for your legal name amazon (not the business display name described above), pretty much the same process, if you need to do that to sell a business. So, that’s in essence, why it’s important – because, if you change what you’re selling, you may need a broader name. If your conversion rates go down, or your seller experience goes down, then you lose the buy box, your buy box percentage goes down, especially if you’re selling items that other people are also selling – that’s why the right seller name might have a significant impact. Well, if you’re buying vitamins, and you see Apple Slicer Inc, as the seller name, but you see a list of other people, you might be buying from someone else, which in turn could hurt your conversion rates. In this instance with an apple slicer, I don’t care who makes it, I just want an apple slicer, and I want it cheap. But, if you’re buying something brand-specific, consumers try to make sure it’s straight from the brand manufacturer (e.g., that GoPro sells a GoPro). So most consumers, let’s be honest, don’t care whom they buy a generic item like this from.
So let’s say, I was searching on for an “apple slicer,” and I clicked to see the offers for this product, you’ll notice here that’s highlighted in the stock section, it ships and sold by. Now, where does this merchant name display, and why is this important, you might be asking? Great question. So, if I wanted to change this to any store name, I want to list it right there and hit submit.You’ll notice here that I’ve got my seller name filled in there, Meliora Goods, and you can even set up your storefront link right there. So, I’m clicking on the American marketplace. So, if you’re in multiple countries, you’ll have to repeat this process multiple times. You go into Amazon Seller Central, login, then go to settings, click account info, click on seller profile on the left, you’ll notice that it loads every marketplace that you’re on.Yes, you can change your seller name on Amazon Seller Central. In this video I will be showing you how to change your seller central name on Amazon.
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Here is the full transcript of the video for your reference:
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